Here is a great module for search engine optimization.

http://drupal.org/project/seo_checklist 

 ... the module's config checklist as follows: 

This group uses Drupal for their site, and they also have some online training pages for their activists.
http://county.oregondemocrats.org/

Discusses basic principles, Google, and suggestions on how to optimise Drupal.
http://www.mylittleportal.com/richards-dummies-guide-seo-drupal.html

http://www.smorgasbord.net/2007/06/29/drupal-seo-search-engine-optimizat...